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Use All On Line Tools To Make Your Music Marketing Strategy

To navigate the increasingly complex yet advantageous landscape, you’re still going to have to work pretty hard. On the plus side, you don’t need to be based in Los Angeles, New York, Miami, or other industry hubs. And even though the internet makes the modern music industry an increasingly small place, you’re going to have to cast a wide net to create a music career.

Social Media: Tik Tok, Instagram, YouTube, and other social media platforms make it easy for indie artists to build a brand, release music, and build a loyal audience. Having a prominent social media presence makes it easy for you to interact with your fans base.

These apps also let you reach out to artists you’re interested in working with. Many music producers find collaborating with others makes it easier for them to concentrate on their strengths. Although sharing credit on a song that it’s used in films, tv shows, or commercials will cut into your profit, you’ll be able to create music more efficiently.

Music publishing sites: SoundCloud, CDbaby, DistroKid, Landr, and TuneCore allow you to upload your music and sell to those looking for beats, hooks, samples, and more. Although posting your music to social media is a great way to get your sound out there, these sites will let you get paid.

Self-publishing means you get to keep 100 percent of the sales. You can establish what rights buyers have (exclusive, non-exclusive, royalty-free, etc.), how long or how often they can use your music, and so on. You’ll also have access to analytics to see what tracks have been most successful.

Other online sources: This could include reaching out to music blogs and mags to review your music, compiling email lists to send updates, schedules, or tell your audience where your music is featured. Consider selling your music via Google or Facebook ads as well. And while sync licensing might not be on your To Do List right now, definitely look into it.

Not only can you monetize your catalog, jingles, and film scores, you can extend your reach into various demographics. Such was the case with British singer-songwriter and producer, Michael Kiwanuka, whose song “Cold Little Heart” won over American audiences when it ran to the opening credits of HBO’s Big Little Lies.

Making it as a music mogul means you’ll have to work just as hard on marketing as you do with creating your music, at least when you’re first getting started. Schedule time during the week to update sites say hello to your audience and reach out to others. The more shares, likes, and interactions you have with other acts amplifies your brand and get your music heard by listeners wanting to find their next favorite anthem.

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